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224. Al Schuster & Heather Johnson, Polaris Brand Promotions, on Experiential Marketing
"Give 'em the old razzle dazzle!" once said a wise marketer.
Al Schuster and Heather Johnson of Polaris Brand Promotions talk about their nationwide promotional staffing and experiential marketing agency that helps brands across industries—from alcoholic beverages and consumer package goods to tech products and services —creating unforgettable experiences for their audiences. They specialize in consumer activation events, from large-scale gatherings like sporting events and music festivals to more intimate in-store activations, while also providing detailed recap reporting to deliver actionable insights for clients.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.
Polaris Brand Promotions:
website - https://polarisbrandpromotions.com
Facebook - https://www.facebook.com/PolarisBrandPromotions
Twitter - https://x.com/polarisbrandpro
Instagram - https://www.instagram.com/polarisbrandpromotions/
LinkedIn - https://www.linkedin.com/company/polaris-brand-promotions/
TikTok - https://www.tiktok.com/ @polarisbrandpromotions
The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?
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By Jody Fisher
5
1919 ratings
"Give 'em the old razzle dazzle!" once said a wise marketer.
Al Schuster and Heather Johnson of Polaris Brand Promotions talk about their nationwide promotional staffing and experiential marketing agency that helps brands across industries—from alcoholic beverages and consumer package goods to tech products and services —creating unforgettable experiences for their audiences. They specialize in consumer activation events, from large-scale gatherings like sporting events and music festivals to more intimate in-store activations, while also providing detailed recap reporting to deliver actionable insights for clients.
The PR Podcast is a show about how the news gets made. We talk with great PR people, reporters, and communicators about how the news gets made and strategies for publicity that drive business goals. Host Jody Fisher is the founder of Jody Fisher PR and works with clients across the healthcare, higher education, financial services, real estate, entertainment, and non-profit verticals.
Polaris Brand Promotions:
website - https://polarisbrandpromotions.com
Facebook - https://www.facebook.com/PolarisBrandPromotions
Twitter - https://x.com/polarisbrandpro
Instagram - https://www.instagram.com/polarisbrandpromotions/
LinkedIn - https://www.linkedin.com/company/polaris-brand-promotions/
TikTok - https://www.tiktok.com/ @polarisbrandpromotions
The PR Podcast: Facebook - https://www.facebook.com/ThePRPodcast/Twitter - https://x.com/ThePRPodcast1Instagram - https://www.instagram.com/theprpodcast_/TikTok - https://www.tiktok.com/@theprpodcast?