I was on Zoom with an entrepreneur recently who said - "You keep saying Signature Talk - and I *think* I know what that means - but I’m not sure."

So let me get clear for you - because whatever we call it - we all need one:

Signature talk - that one idea you’re known for - what no one else can talk about or do like YOU…

Sometimes Signature Talks are in the form of TED Talks - or Branded talks or Keynote talks or get re-purposed in all kinds of ways

in podcast conversations or Creative Mornings talks or video messages in courses or marketing messages in webinars and workshops

But it all starts with your Signature Talk. - or you might hear me just short-cut it to call it your TED-Talk. Cause we all get what that is - and the TED talk approach is both what audiences now expect, and many event planners are looking for.

Do you have a Signature Talk?