Writing, in its simplest form, is communication. And while it’s different from other communication forms, it abides by the same laws. It should be clear, it should be outcome-oriented, and it should be organized. Writing, because it lasts forever, forces us to arrange our ideas in the most logical way possible. Writing can help you with speaking, selling, marketing, and so on. There’s nothing that writing doesn’t help you with if you do it well and understand its fundamentals.

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