Special thanks to our friend and loyal viewer Brian Sherwin at Della Famina in New York. Because of Brian, The Brief Bros. discusses a popular win at Cannes.

Brian shared a break-down of a Cannes Grand Prix winner in B2B for Go Daddy.

The information he shared with me comes from Joe Burns, a noted strategist with an impressive resume.

And Henry Gomez and I have a fun conversation. We talk about Joe's analysis of the spot and, oddly enough, how the client originally claimed it didn't need strategy.