What do you wish you had that doesn’t exist? Whether it’s a podcast episode, an article, or a physical product — innovation requires pausing the “infinite stream” of passive content we consume in receiver mode, and intentionally pausing to ask the question: how can you create what you need?

Your magnet means something . . . pause and pay attention to it.

This episode ties into topics covered in 142: Creative Economy Lessons from “The Great Race to Rule Streaming TV” and episode 219: Swimming Upstream—A tale of two platforms.

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Check out full show notes from this episode with links to resources mentioned at http://pivotmethod.com/229

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