There is only one thing you should know about creating an audience. Almost everything else is irrelevant if you don’t have this dialed in. You create an audience by rallying people around you and your gift. By owning your gift, you can appeal to people by appealing to one or many parts of their life (health, wealth, relationships, etc.) and offer them something of value. There are many leaders in the world, and they all appeal to different people, to different desires, and in different ways. Explore your identity and find out what it is that you can rally people around.

Join The Word Leader Facebook Community to learn more about writing, connect with like-minded fellows, and get support in your writing journey. Get your copy of Write a Book That Matters today.