The Bills invade PopSongTech this week! Media industry luminary, Bill Harvey, is in studio to pull back the curtains on the advertising industry and help us understand how Big Data is the new currency in program and advertising content creation. Bill McGarvey's AWESOME new single "Try & Live" sets the stage for today's show. Check out Bill M's music at http://www.billmcgarvey.com/; Read The "Meaning of the Moment in Media & Entertainment" article by Bill Harvey at http://bit.ly/2c0E0Qq, and visit the RMT Blog starting this Fall at http://www.rmt.solutions/blog for a data-driven recap of the Fall TV Line-Up using DriverTags.