For e-commerce centric companies like Klaviyo, Black Friday / Cyber Monday is considered a "Super Bowl type event". 

How do we get ready for the big day? 

Designers Adeniyi Sonoiki, Ally Hangartner, Bram Oosten, and Gui Schmitt chat about the importance of those days to our customers and how the reality of 2020 changed everything this year. We also talk about Klaviyo's culture for BFCM and, as the new year starts, some resolutions we have for 2021. 🤞

=== 🔗 References ===

Keepa, Amazon price tracker • https://keepa.com/#!

Klaviyo's 2020 BFCM Numbers • https://www.klaviyo.com/blog/online-store-sales-cyber-weekend-2020

=== ✨ Recommendations ✨ ===

Spotify Wrapper 2020 • https://newsroom.spotify.com/2020-12-09/3-tips-tricks-to-enhance-your-2020-wrapped-experience/

Misbehaving: The Making of Behavioral Economics Book • https://amzn.to/3c0O2Tt

Refactoring UI Book • https://refactoringui.com/book/

How To with John Wilson • https://www.hbo.com/how-to-with-john-wilson

Oculus Quest 2 • https://www.oculus.com/quest-2/

Beat Saber • https://www.beatsaber.com

Have any feedback for us here at the Klaviyo Design Team? Send an email to [email protected].

If you like the show, consider leaving a review on the Apple Podcasts, it really helps!

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Adeniyi Sonoiki, Associate Product Designer

Ally Hangartner, Senior Product Designer

Bram Oosten, Product Designer

Guilherme Schmitt, Product Designer

Edited by: Aaron Goeglein