People's Republic of South Central (PRSC) is the beer arm of South Los Angeles Beverage Company, a Black-owned craft beverage incubator and production and packaging facility coming to South Central Los Angeles this fall.
In this interview with co-founders Craig Bowers and Samuel Chawinga we get a sneak peek into what's in store for PRSC, including a special IPA release for MLK Weekend, the profound purpose behind the beer, and how the proceeds will benefit the community. We also dive into how PRSC is bringing diversity and accessibility to craft beer and paint a picture of what beer fans can expect when PRSC opens its doors, from the buildout to the beer board.
This vibrant conversation makes it unmistakably clear Craig and Sam have something special brewing. Listen in for a glimpse into their backgrounds in business and beer, their personal ties to South Central Los Angeles, and their game-changing mission for PRSC.
And since few things pair better than betting and beer, we also weave in some sports talk including Super Bowl picks.
Preorder Catalyst, PRSC's upcoming special IPA release (presale ends 1/15 at midnight PST)
Watch the interview on YouTube
Follow PRSC: Instagram.com/PRSCBeer
Connect with Props & Hops:
Twitter.com/MLandes18
Instagram.com/PropsAndHops
Facebook.com/PropsAndHops
Audio intro: Bird Creek, "Hooky with Sloane"
Audio outro: Barnyard Surprise, “The Whole Other”
Sponsor: Powered by Dimers.com
Warning: This episode contains profanity
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