<p>Patrick Mullinix is back with Frances Kiradjian, founder and CEO of Boutique Lifestyle Leaders Association (BLLA), for the third and final episode in the series. BLLA is seeing membership grow as owners reckon with the challenges of doing business in the COVID-19 era.</p>

Patrick Mullinix is back with Frances Kiradjian, founder and CEO of Boutique Lifestyle Leaders Association (BLLA), for the third and final episode in the series. BLLA is seeing membership grow as owners reckon with the challenges of doing business in the COVID-19 era.

23 | Boutique hotelier community sees growth amid pandemic challenges

Profound and insightful look into the secret world of hotel franchising through the rebound and recovery as the COVID pandemic continues to ravage the travel industry. Patrick Mullinix, Advantage Hotels, Inc. CEO and outspoken critic and advocate for fair-franchising, exposes the naked truth of franchising practices and lends a voice for silent majority of hoteliers. Listeners will hear from all perspectives of the industry – the good, the bad, and the ugly. How can we bring true fair-franchising to the forefront and all benefit?

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23 | Boutique hotelier community sees growth amid pandemic challenges

23 | Boutique hotelier community sees growth amid pandemic challenges