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Identifying your brand's uniqueness plays such a vital role for your target market especially when it comes to brand expression. Brand expression is how your market, how you communicate and how you engage with your ideal audience through various touchpoints. Howard Lim, share perspective and steps you can take to really stand out.
By Chad Lefevre & September DohrmannIdentifying your brand's uniqueness plays such a vital role for your target market especially when it comes to brand expression. Brand expression is how your market, how you communicate and how you engage with your ideal audience through various touchpoints. Howard Lim, share perspective and steps you can take to really stand out.