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A digital transaction or in store transaction need not start and end with the "shipping" of goods.
Some companies create time and space for stories to be told.
Majestic Wine is one company that does this very well.
Here's Todays Podcast
https://www.dx3.co.uk/latest-thinking/23-customer-retention-part-3-and-majestic-wine
By Phil ArgentA digital transaction or in store transaction need not start and end with the "shipping" of goods.
Some companies create time and space for stories to be told.
Majestic Wine is one company that does this very well.
Here's Todays Podcast
https://www.dx3.co.uk/latest-thinking/23-customer-retention-part-3-and-majestic-wine