Today is day 23 of our “$10k in 30 days” challenge — 19th December 2025.

Here’s the breakdown of our inputs so far:

* Day 1: 100 voice notes sent

* Day 2: 100

* Day 3+4: 21

* Day 5: 11

* Day 6: 32

* Day 7: 22

* Day 8: 72

* Day 9: 25

* Day 10: 0

* Day 11: 63

* Day 12: 36

* Day 13: 3

* Day 14: 41

* Day 15: 17

* Day 16: 15

* Day 17: 11

* Day 18: 3

* Day 19: 2

* Day 20: 20

* Day 21: 33

* Day 22: 4

* Day 23: 39 (today)

Total no. of outreach: 670

Total no. of replies: 94Reply rate: 14.03%

Total no. of positive replies: 50Positive reply rate: 7.46%

Total no. of meetings booked: 21Booking rate: 42%

Total no. of clients: 6Conversion rate: 28.57%

As we started onboarding clients and having to take more calls, my outreach numbers dropped. Surprisingly, my reply rates have gone up (watch the video at 01:25 for the stats comparison between days 1-8 and days 8-23).

I can confidently say we've made more progress in these past 3 weeks than the previous 3-6 months, so here are my top 3 lessons I've learned from this period:

Lesson 1: Focus on actions over results

In the past, I got too caught up with trying to get the perfect business model and results, than I ended up not taking much action.

Now, I just focus on taking fast actions instead of overthinking things.

For example, I would spend hours writing my outreach script before reaching out to anyone in the past. Now, I just whip something up in 5mins, start my outreach, and fix it on the fly.

I've probably only done 3 revisions since my first script and I'm still getting 7.46% positive reply rate (industry average is probably 1% or less).

Lesson 2: Importance of a good offer / lead magnet

Our current initiative involves us building outbound sales systems for companies for FREE - no monthly retainers, no hidden fees, and they own the system after we help them set it up.

We're doing this to gather more case studies, while validating the use cases for our product.

Sure, it's not scalable, but it's already given us a ton of market feedback that's helping us iterate our solution.

We're optimising for speed, not scale.

Lesson 3: Standing out from the market

One prospect I reached out to mentioned he receives 50-100 LinkedIn DMs a day, yet mine was the only one he replied to (and we hopped on a call within 30mins).

That's because I spent the time to send a personalised voice message (and it happened to be the right timing).

We adopted the same approach for our service offering - while others are charging monthly retainers, we're offering to help businesses set up a system they can own.

Now, we've even extended it to our list building product.

While others are paying monthly subscriptions and hiring GTM engineers to stitch together different tools, we're offering an on-demand, fully-custom, credits-based model where people just tell us:

* What list they want to build

* What data points they need

* What data points they already have

And we’ll return them the exact list they need, wherever they want it (CRM, Clay, n8n etc...)

It’s all about standing out in the market.

Now, it’s figuring out how we can 10x this!

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