Mass Appeal

#23. Democratizing Mobile Programmatic Advertising for All - Tomás Yacachury (Kayzen)

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Questions Tomás answered in this episode:
  • Tell us about how you got into programmatic advertising.
  • Does your mathematics degree still play a role in what you do today?
  • What is Kayzen? And what sets it apart in the marketplace?
  • What does the democratization of programmatic mean to you? And how are you doing it?
  • Do you see ad inventory changing marketing strategies for your customers?
  • Are you seeing creatives being tailored to specific apps?
Timestamp:
  • 4:32 Tomás’s background
  • 8:20 About Kayzen
  • 9:53 How we “democratize” programmatic advertising
  • 16:00 Kayzen School of Programmatic
  • 19:54 What marketers can learn from ad inventory indexes
  • 25:45 Customizing creatives to app gameplay
  • 27:15 Misconceptions around games for app advertising
  • 31:10 Clicks and engagement in programmatic
Mentioned in this Episode:
  • Tomás Yacachury’s LinkedIn
  • Kayzen
  • Kayzen’s 2024 Mobile Programmatic Inventory Index
  • Case study: Albertsons
  • Case study: Maniko Nails
...more
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Mass AppealBy adjoe