The Michelin Challenge Design is a global competition Michelin uses to sense the future of automotive design and how said designs will impact its business. Charlie discusses the theme behind this year's competition and shares insight from judges Freeman Thomas (Director of Strategic Design, Ford Motor Company), Ben Ebel (Design Coordinator, Michelin Design), Stuart Reed (Chair of the Transportation Design Dept. at the Art Center College of Design), and Frank Saucedo (Director, General Motors Advanced Design Studio).