Ecommerce Unlocked

23. Finding the Right Brand-3PL Fit with Joe Spisak


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Summary

Joe Spisak, CEO of fulfill.com, discusses the world of 3PLs (third-party logistics) and the challenges and benefits of working with them. He shares his own experience starting a 3PL company and the importance of branding and differentiation in the industry. Joe explains when brands should consider transitioning to a 3PL and the factors to consider when choosing the right partner. He also emphasizes the importance of transparency and communication in maintaining a successful brand-3PL relationship. Joe provides insights into the vetting process for 3PLs and recommends WMS (warehouse management system) options for efficient fulfillment operations.

To connect with Joe and even get a free recommendation for the 3PL that best fits your brand visit fulfill.com.

Takeaways

  • Consider transitioning to a 3PL when your brand reaches a couple hundred orders per month and you want to focus on scaling and growing your business.
  • When choosing a 3PL, look for one that has experience shipping for brands similar to yours and offers real-time communication and support.
  • Transparency and communication are key to maintaining a successful brand-3PL relationship. Provide forecasts, communicate sales events, and share your returns processes to ensure smooth operations.
  • Smaller, niche 3PLs can offer more personalized and hands-on service compared to larger enterprise 3PLs. Consider working with boutique fulfillment providers for a better fit.
  • Recommended WMS options for 3PLs include Shiphero, Packiyo, Logiwa, Luminous, and Deposco.

Chapters

00:00 Introduction and Background

01:14 Starting a 3PL Company

02:33 Branding and Differentiation

03:38 Making Supply Chain Sexy

05:04 Pain Points with 3PLs

07:31 When to Consider a 3PL

09:08 Transitioning to Self-Fulfillment

10:34 Choosing the Right 3PL

13:00 Challenges of Doing Your Own Fulfillment

14:25 Matching Brands with 3PLs

16:51 Vetting Criteria for 3PLs

19:00 Importance of Niche 3PLs

20:29 Churn Rate and Switching Warehouses

21:43 Improving Brand-3PL Relationships

23:27 Transparency and Communication

27:44 Recommended WMS for 3PLs

31:27 Connect with fulfill.com

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Ecommerce UnlockedBy Russell Steed and Emerson Hammer