If people frequently tell you you should write a book, maybe you should listen. Eric Rozenberg, meeting planner, podcast host, and online course teacher, listened and ended up with a best-seller that enhanced his business. This podcast describes his process. He also gives valuable insights into the future of large meetings and conferences and the importance of gearing your approach as a speaker and meeting planner to cultural differences.

Learn

 Why, before writing a book, you must be clear about your focus, the outcome you want, and your audience

How the content of a book can serve as a basis for an online course

Why it’s important to know that baseball isn’t popular in Spain

The value of a launch team

The rewards for you and your family of writing a memoir

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