November 15, 2022

#23: From Working As An Administrative Employee For David Ogilvy To Becoming A World-Renowned Direct Response Copywriter & Generating $1B+ In Sales w/ David Deutsch

59 minutes

[11:39] David previously worked for the legendary copywriter, David Ogilvy... originally in an administrative role.
[15:28] When David transitioned out of his administrative role, he was given projects in one of the agency's creative departments, which gave him a wide range of experience
[18:03] How David came to realize that he had a natural talent for copywriting
[21:12] David's fascination by the relationship between music and creative writing.
[25:30] David talks about his writing process and creative muse
[37:05] David has worked and collaborated with many of the industry's best copywriters, including Jim Rutz, Jim Robertson, John Carlson, and others.
[40:11] One aspect of copywriting is to put yourself in the perspective of the target audience, specifically the customer or prospect.
[43:59] The most important aspect of copywriting is to make your writing sound as much as possible like it does when you are speaking to someone in person.
[49:55] Great copywriters always seem to be a little bit dissatisfied with their work. They will keep going and know that that the right idea is out there.
[51:44] David's skill as a copywriter stems in part from his diligence in gathering information.
[53:26] What makes a really effective copy is that more people read it, and then people are drawn into it. To make it interesting, you’ve got to actively seek interesting things and stories.

...more

By Bob Regnerus

1616 ratings

November 15, 2022

59 minutes

[11:39] David previously worked for the legendary copywriter, David Ogilvy... originally in an administrative role.
[15:28] When David transitioned out of his administrative role, he was given projects in one of the agency's creative departments, which gave him a wide range of experience
[18:03] How David came to realize that he had a natural talent for copywriting
[21:12] David's fascination by the relationship between music and creative writing.
[25:30] David talks about his writing process and creative muse
[37:05] David has worked and collaborated with many of the industry's best copywriters, including Jim Rutz, Jim Robertson, John Carlson, and others.
[40:11] One aspect of copywriting is to put yourself in the perspective of the target audience, specifically the customer or prospect.
[43:59] The most important aspect of copywriting is to make your writing sound as much as possible like it does when you are speaking to someone in person.
[49:55] Great copywriters always seem to be a little bit dissatisfied with their work. They will keep going and know that that the right idea is out there.
[51:44] David's skill as a copywriter stems in part from his diligence in gathering information.
[53:26] What makes a really effective copy is that more people read it, and then people are drawn into it. To make it interesting, you’ve got to actively seek interesting things and stories.

...more

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