<p>Five Strategic Moves to Leverage Today's AI for Tomorrow's Competitive Edge</p>

Five Strategic Moves to Leverage Today's AI for Tomorrow's Competitive Edge

23 | Generative AI: From Experiments to Competitive Advantage

Welcome to the Growth Through Experience AI Conversations—a unique companion to Thomas Ruck's book "Growth Through Experience: Why Three Forces Beat a Thousand Touchpoints" on creating unshakeable customer preferences. This entirely AI-created series brings the book's 26 thought starters to life through engaging discussions, offering fresh insights into how Big Idea, Proposition Experience, and Communication Experience together create sustainable growth. Because in today's market, the best experience wins.

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23 | Generative AI: From Experiments to Competitive Advantage

23 | Generative AI: From Experiments to Competitive Advantage