In #23, Michael Sikand (@michaelsikand) and Simran Sandhu (@_simmy_) talk about Kenan Saleh who built a rooftop advertising startup for rideshare fleets and sold it to Lyft within 7 months of starting it at age 21. Kenan spent the next few years turning Lyft Media into a meaningful revenue division and if its any indicator, Uber aims for its rideshare ads business to do $1B next year. The boys also explore a number of other fascinating adtech startups that carved their slice of the attention economy, one example is an in-game ads platform for Roblox that a 25-year-old sold for $18m!

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Our Future Podcast is a production of Morning Brew.

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