Marcelo Valdez is an experienced real estate investor based in San Diego, California and a good friend of mine. He finds single-family houses and turns them into 4-unit properties. After putting in a lot of effort in the first quarter of this year, he was able to make more than what he did the previous year.

In this episode, we talk about the process of city development and how real estate investors can leverage this to get better deals. Marcelo brings up the story of the stone soup to explain how he finds financing. He also shares the pros and cons of the marketing channels he utilizes.

Key Takeaways

• The advantages of having multiple units
• How the “highest and best use” concept applies in real estate
• How to find land or properties with great potential
• How Marcelo finances his projects
• On direct mail, driving for dollars, phone prospecting, and radio ads

Resources

• Driving For Dollars Mastery