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In the latest episode of the Business Strategy podcast, host Steve Coughran dives deep into the world of startups with a special guest, Thomas Walle, the CEO of Unacast. Together, they explore the critical role that momentum and speed play in the success or failure of a startup. Throughout the conversation, Walle shares valuable insights on how to harness momentum by implementing OKRs (Objectives and Key Results) to align the organization and achieve desired results. They also discuss the comparison between OKRs and Coltivar's proprietary IARs systems (Initiatives, Actions, and Results). Additionally, Coughran and Walle provide expert advice on kickstarting a quarter to gain an advantageous head start and cultivating a culture of urgency within a startup environment. Tune in to this captivating episode to discover the secrets behind making or breaking a startup through strategic momentum and lightning-fast execution.

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