“If you build it they will come” may work in Field of Dreams but it’s a crappy content strategy. To get your content viewed on Youtube, ranking in Google, and engaged with on social media your strategy needs to factor in how to various ranking algorithms of the internet function and craft your content accordingly.

Harrison has made a career of SEO and content strategy and in this interview shares with us which keyword research tool he uses, how to create content for topics before they’re trending, how to boost engagement on social media, and how to get your videos to rank better in search results.