Why it is important to have an optimal conversion rates for you website?. Conversion rates are the part of your website that makes it either worth the effort you put into building your site or not. If you dont have a good conversion, then you need to know why and what to do.Website analytics are very important in your online marketing arsenal and you need to have a good grip of what a conversion rate is and what it means for your business. In this episode, we share the key factors that make up conversion rate data and how you can improve those results.