Sign up to save your podcasts
Or
Share 23 - Is It Time For A New Branding Session?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
23 - Is It Time For A New Branding Session?
Whether or not you've had a branding session done, you may not know that it's not a one-and-done photography deal. It's always important to update and refresh your images to make sure they reflect who you and your business are today.
You might be thinking, "I don't need to work with a photographer or I had my pictures done and my website updated a couple years ago." So I've got a few questions you should consider if you don't know whether or not it's time to schedule a new one.
1. You Are Using Old Images
How old are the images that you're using? Are you using old images. Have you changed your style since you had your last pictures? Is your hair cut or a different color. Are you serving a different market? Have you lost or gained 10 lbs? It's important that you have updated, relevant images that reflect you right now.
2. You Are Only Using Stock Images
You should consider booking a branding session if you're only using stock images. Now there is nothing wrong with using stock images. I use them in my own business, website, and courses. The issue comes when you are only using stock images. Because your images will never truly connect to your brand and speak to your customers.
3. Nothing Matches
Does everything you post look a little jumbled because you have old pictures here and there, mixed with newer pictures and updated branding? Are your colors confusing and you're using different styles or fonts everywhere? We talked so much about consistency in building your brand that this is really where it comes down to. You want everything to look consistent. Take a minute and look at your brand. From FB to your website and everything in-between. If it just doesn't look like it's matching then you know that it's time for you schedule a session.
4. You’re Out Of Season
You should definitely try to have a brand session every season, so that your images are current and relevant to the times. Otherwise you will come across as disconnected to your clients and current issues. I always talk about being really intentional when it comes to writing your captions when it comes to talking to your audience so make sure that your pictures are intentional and it matches that.
Links Mentioned in this Episode
Book Now
Discovery Call on Calendly
Join The Content Collective
The answer behind: "What do I post today?"
Join Brand Builder's Bootcamp TODAY!
View all episodes
By Brittany BennionWhether or not you've had a branding session done, you may not know that it's not a one-and-done photography deal. It's always important to update and refresh your images to make sure they reflect who you and your business are today.
You might be thinking, "I don't need to work with a photographer or I had my pictures done and my website updated a couple years ago." So I've got a few questions you should consider if you don't know whether or not it's time to schedule a new one.
1. You Are Using Old Images
How old are the images that you're using? Are you using old images. Have you changed your style since you had your last pictures? Is your hair cut or a different color. Are you serving a different market? Have you lost or gained 10 lbs? It's important that you have updated, relevant images that reflect you right now.
2. You Are Only Using Stock Images
You should consider booking a branding session if you're only using stock images. Now there is nothing wrong with using stock images. I use them in my own business, website, and courses. The issue comes when you are only using stock images. Because your images will never truly connect to your brand and speak to your customers.
3. Nothing Matches
Does everything you post look a little jumbled because you have old pictures here and there, mixed with newer pictures and updated branding? Are your colors confusing and you're using different styles or fonts everywhere? We talked so much about consistency in building your brand that this is really where it comes down to. You want everything to look consistent. Take a minute and look at your brand. From FB to your website and everything in-between. If it just doesn't look like it's matching then you know that it's time for you schedule a session.
4. You’re Out Of Season
You should definitely try to have a brand session every season, so that your images are current and relevant to the times. Otherwise you will come across as disconnected to your clients and current issues. I always talk about being really intentional when it comes to writing your captions when it comes to talking to your audience so make sure that your pictures are intentional and it matches that.
Links Mentioned in this Episode
Book Now
Discovery Call on Calendly
Join The Content Collective
The answer behind: "What do I post today?"
Join Brand Builder's Bootcamp TODAY!