Three guys fresh out of college set out to disrupt the $40-billion-a-year self-storage industry.

So they created Neighbor, a peer-to-peer economy marketplace that matches people who need to store things with unused space listed by a neighbor host.

Tony Mickelsen, growth marketing lead at Neighbor, joined the Brand Land podcast to talk about brand building. An analytical guy who trained in statistics, Tony brought his left-brain way of life to a career in branding.

What Tony and I discussed:

• How a left-brained, analytical marketer feels about typical “brand building” marketing activities
• What magical brand-building moments look like
• Measuring the success of these magical brand moments
• How a left-brain digital advertiser leverages magical brand moments

 

You can find this interview, and many more like it, by subscribing to the Brand Land podcast on Apple Podcasts, on Spotify, or here.