Today we are going to talk with a benchmarking guru who creates, and keeps track of, a bunch or simple surveys. And through these surveys, he can pinpoint his position relative to other shops of the same size, and even against shops that they aspire to emulate. Welcome Mark Longo from Caltech.

00:00 Mark Longo 11:23 Accounting and Non-profit on purpose 16:39 Benchmarking 22:54 Not Perfect 29:25 How to Get Started 36:59 The Goal of the Surveys 41:12 Phona-a-thon Demise 43:09 Unique Approach to Advancement Services