In this episode of the Brilliant Brands Academy podcast, Sommer discusses significant branding moves from various companies in the first of a monthly roundup of brand headlines, breakthroughs, and bold moves you can learn from.

In this May 2025 episode, we’re talking billion-dollar acquisitions, tech-forward product innovation, mission-centered rebrands, and how some of the world’s most brilliant brands are staying relevant and resonant.

Whether you're building a business, running a nonprofit, or managing a public-facing program, this episode breaks down what these moves mean for you and how you can apply the same brilliance to your brand.

Chapters

00:00 Introduction to Branding Insights

00:57 ELF Beauty's Strategic Acquisition

03:38 Nike's Innovative AI Sneakers

06:01 The Honey Pot Company's Rebranding Journey

🔗 Resources & Mentions:

• E.L.F. x Rhode Acquisition News

• Nike On Air Event

• The Honey Pot Brand Refresh

• Ami Colé and L’Oréal Investment

• Thriving Families CA Rebrand

• Scouting America Announcement