In this episode of Greater Manchester’s Greatest Minds, we sit down with Amman Ahmed—entrepreneur and innovator—whose journey from self-funded startup to a global pet wellness empire is a testament to vision, resilience, and thinking differently.

From launching MusicForPets with just £1,000 to leading an eight-figure acquisition by Create Music Group, Amman’s story is a masterclass in turning setbacks into rocket fuel, building niche communities, and trusting the unconventional path.

He opens up about battling early self-doubt, why staying scrappy matters even after major success, and how staying true to his mission helped him scale without selling out.

🔗 https://www.linkedin.com/in/ammanahmed/