There's no denying that some people seem to have the midas touch in the marketing and copywriting game, but was it always like that for them or did they develop it? That's exactly what we're discussing on this weeks episode where we're diving into whether great copywriters and marketers are naturally talented or if they worked so hard they made their deficiencies into strengths.  We dicuss specific cognitive biases that can wreck a marketing career, the value of having a chip on your shoulder in copywriting, why luck actually does matter and how self awareness allows you to get better quicker. 

We also discuss: -What you can learn from the swimmers body illusion (cognitive bias)

-How to chunk down what you're bad at to improve 

-Why most people are destined to be mediocre without this one thing

-The reason soft skills matter more than hard skills 

-Traits of A-list copywriters and marketers 

-Nick's toxic copywriting habit (we just found out during the podcast)

-What keeps people from making it in copywriting and marketing

-A different way to look at natural talent vs. hard work 

-The #1 skill most people ignore that levels up their copywriting signififcantly 

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