Sera Tajima Podcast

2.3 Sera Tajima | Intro to Circular Design with Case Studies

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Sera Tajima, Host and Founder of The Craft gives an introduction to circular design with 4 global examples of circularity from Apple to e-waste in Brazil.

Chapters

(00:00:00) Introduction to circular design

(00:05:35) Why design for circularity
(00:07:10) Technical and biological waste
(00:10:21) Smartphones, cost-savings, and Apple
(00:12:20) Shifting to a society that consumes less
(00:14:16) 4 Case Studies on Circularity
(00:14:36) Recycling plastic waste in the beauty industry
(00:18:14) Leveraging e-waste to build digital equity in Brazil
(00:21:03) Modular headphone subscriptions to reduce waste
(00:22:51) 100% regenerative agriculture with buy-in from shareholders
(00:25:31) Continue the conversation

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Where to find Sera Tajima:

  • LinkedIn: ⁠https://www.linkedin.com/in/seratajima⁠

  • Website: ⁠https://www.seratajima.com/⁠

  • The Craft: ⁠https://www.the-craft.io/

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    Sera Tajima PodcastBy Conscious Tech