This is the 4th of 3 posts on "SHOW NOTES" - hear the previous entries here

(Part 1, Part 2, Part 3)

Our show notes creation also includes social media blurbs...

That's what we call them anyway.

These are a combination of tweets and paragraphs, based on the episode content that we'll use to drive traffic to that specific episode.

Do you get what we're trying to accomplish here?

• We've already produced a great audio episode
• We've already written great SEO-optimized show notes

We've got to do MORE than just create it, publish it, and then let it languish in internet obscurity! We've got to promote the show!

We choose to do this for every one of our show notes clients WHILE we're creating the show notes themselves because it's the most natural time to do it.

And our SECRET SAUCE is that much of our show notes material can be REPURPOSED (one of our favorite words) into the social media shares.

So we're not really creating new stuff for social media, just reusing and modifying the stuff we've just made when creating our show notes.

Do you follow?

Here's an example of how we create our social media blurbs from our already existing show notes content:

This example is taken from the show notes we produced for one of our clients - Scott Voelker who does an Amazing show called "The Amazing Seller."

Here's a paragraph and header taken from the show notes we created for one of Scott's episodes:

WHY WOULD AN AMAZON SELLER WANT TO SET UP HIS OWN ECOMMERCE STORE?

Steve Chou thinks it’s a must for every Amazon seller to eventually move beyond Amazon to set up their own ecommerce store. There are many reasons, but two of the greatest are #1 – the ability to create your own promotional content, and #2 – the ability to capture your customer information and follow up on them during and after the sale. He’s found that ability alone to be a significant source of conversions for his products. If you’ve been thinking about setting up your own ecommerce sales platform for sales outside of Amazon, don’t miss this episode.

To create a "social media blurb" for from this paragraph, it's a bit of copy and paste and a dab of reformatting to include hashtags. Below is our finished "social media blurb."

Why would an Amazon seller want to set up his own #EcommerceStore? Steve Chou thinks it’s a must for every #AmazonSeller to eventually move beyond #Amazon to set up their own #ecommerce store. There are many reasons, but two of the greatest are NUMBER 1 – the ability to create your own #PromotionalContent, and NUMBER 2 – the ability to capture your customer information and #FollowUp on them during and after the sale. He’s found that ability alone to be a significant source of #conversions for his products. If you’ve been thinking about setting up your own ecommerce #SalesPlatform for sales outside of Amazon, don’t miss this episode.

As you can see, we did a few basic things to make a social media post from our show notes paragraph:

• We removed the heading formatting so we could include the heading as part of the...