Dr. Bradley Vines: "When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build associations that you'd like to develop for the brand".

Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Music & Google Play) Episode 2: Consumer Neuroscience: How the wrong choice of music changes the entire brand perception.

Soundbites

Soundbite #2.1 – Saxophone performance (07:57)

Soundbite #2.2 – What is music? (12:41)

Soundbite #2.3 – Neuroscience explains how music influences video ad performance; our emotions, memories and associations. (17:45)

Soundbite #2.4 – Is music a too complex language for brands to understand? (23:37)

Soundbite #2.5 – Use music consistently and tie it into your brand vision. E.g. Intel and Febreze. (26:27)

Soundbite #2.6 – How to use Neuroscience, EEG, to measure sonic logo and music ads performance to increase sales. (29:38)

Soundbite #2.7 -The benefits and dangers with using popular music in your brand communication. (41:10)

Soundbite #2.8 – The power of audio ads. (49:40)

Soundbite #2.9 – Audio branding best practice based on consumer neuroscience research. (53:03)

Soundbite #2.10 – What is the future of Audio Branding? (55:38)

Dr.Bradley Vines

Chief Science Officer at Wavepaths (Ex. Director at Nielsen Consumer Neuroscience)

https://www.wavepaths.com/

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#podcast #audiobranding #neuroscience #sound #music #science #drbradleyvines #jasminemoradi #thepowerofaudioscienceai #neuroscience #nielsen #soniclogo #neuromarketing

Music Amazilia Luciae by Skirk.

Supported by STHLM Music City https://www.facebook.com/sthlmmusic/

Recorded at the pod booth at the co-working space The Park Södra. https://thepark.se/en/vara-stallen/sodra/podd-i-podden/

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