This week’s episode is a little different. We’re taking a deep dive into what I’ve learned in the last two years about why AI startups tend to fail. Even if you don’t work for a startup, I hope you’ll learn something about how product teams build product, and what it’s like to work for a pre-product market fit startup. If you’re interested in jumping into the startup world, I’m always happy to chat if you send me a DM!

The pitfalls we cover:

* Cool idea but no market validation before diving in

* Trying to solve problems that just aren't real problems

* No clear target audience, and worse, no clear buyer

* Founder Ego

In this episode, I also announced the launch of my marketing consultancy for startups. If you're looking for a flexible, short-term solution to marketing at your early-stage AI startup, follow me Amanda Branson and send me a DM if you're ready to bring on some marketing support to scale your startup!

-AB

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit amandabranson.substack.com