In this episode, Bryan welcomes Brian Doyle back to the podcast to dive into the challenges and breakthroughs of pivoting a business for growth. Brian shares how his athletic background led to founding Axios Core, and how shifting from direct-to-consumer sales to a scalable B2B model changed everything. They discuss lessons on leadership, overcoming setbacks, and the power of simplifying processes to drive success. This episode is packed with actionable insights for entrepreneurs looking to scale, pivot, and lead with purpose.

Key Moments

• 00:00 Critical Reflections and New Beginnings
• 02:54 From Sports to Business: The Journey of Brian Doyle
• 05:47 The Evolution of Axius Core: A Shift in Strategy
• 09:09 Scaling Challenges: The Hamster Wheel of Startups
• 12:02 Finding the Right Ingredients: Product vs. Business
• 14:54 The Power of Humility: Learning from Others
• 17:46 Empowering Teams: Communicating Change Effectively
• 23:37 Empowering the Team for Success
• 26:31 Defining and Measuring a Pivot
• 30:20 Growth Rate: The Key Metric
• 34:02 Learning from Past Mistakes
• 39:46 Creating Luck Through Conversations
• 43:31 The Importance of Humility and Openness

Connect with Brian Doyle

• Instagram: @bgdoyle
• LinkedIn: @briandoyle
• Website:  www.axiuscore.com

Connect with Bryan:

Check out the website: www.whatsnextpodcast.com
Connect with Bryan on Instagram: @bryanfinnerty22
Connect with Bryan on LinkedIn: @bryanfinnerty

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