knowing what your customer's pain and frustration is, and then also getting to know your customer is key. I always set my newest people who are ordering to see first on social media, because I want to have that personal connection on Facebook or an Instagram And I literally have it in my focus blocks so that I am going and visiting their social media. You know, I'm commenting, I'm asking questions because I want them to have a great experience with me, and I also want to know them at a different level than you just ordered by product.

Now imagine if my new car guy would, I know he follows me on Instagram, what if he had reached out and said, wow, that is so cool that your son does this, or congratulations on that speaking engagement. I would have a personal relationship, and granted he probably sold 50 cars, but that would go a long way because we just got a second vehicle and we went right back to David Dell. I don't know if that was my husband's first choice, but because we knew that he would make this experience so much better and easier.