Welcome to the B&B Academy podcast.

I'm Karen, the founder and owner of Bed and Breakfast Academy, helping aspiring and existing B&B owners to create a B&B lifestyle you'll love living with guests who become loyal fans and keep returning.

In today's episode, I share practical steps to take control of your B&B marketing in 2024. Learn more about how you can make more effective use of your website to get more direct bookings.

Visit the Bed and Breakfast Academy Website for more information about the Online Course and Mini Workshop.

Read the corresponding blog post

In this latest podcast episode,I delve into the art of turning negative reviews into positive marketing opportunities for your B&B.

Discover how to respond tactfully and professionally to criticism, even when it seems unfair.

From acknowledging guest feedback to highlighting your B&B's unique attributes, learn valuable strategies to enhance your online reputation and attract more guests.

Join me as I explore the power of constructive communication and the importance of maintaining a positive image in the competitive hospitality industry.