In this episode, Mike iarossi chats about his first introduction to using a sketchbook. He talks about how fun and easy it can be to improve your creative outcomes by incorporating sketches into your customer interactions.

Transcript

Introduction    00:00:21    The insane transformation podcast and who would have thought a handful of textures and a pink unicorn sketchbook is all that it would take to disrupt your industry. 

Mike Iarossi    00:00:33    It is 4:13 AM on Sunday coming to you from Australia’s capital

Canberra. There is an absolutely freezing cold wind coming off the mountains. And I don’t know, it feels like it’s blowing directly onto my front window here and penetrating the window and just absolutely chilling my bones. But anyway, good morning. Good afternoon. And good evening to you from wherever you are listening to the podcast at the moment that the nice thing about not having a specific set production plan is that I can take feedback. So if someone sends in an email based on the last podcast, I can take that feedback. And so for instance, the last one was abstraction. So I can take that feedback and pull it into the next episode, or even maybe design an episode around that feedback. And that’s basically what today is. I wasn’t planning on doing the session, but I did get a really good question on sketch work and on where sort of design thinking comes in or doesn’t come in to the work that I do. 

Mike Iarossi    00:02:03    So obviously it’s very, it’s a very specific question to me, but I think anybody that’s looking to really start to improve some of their service or product designs, I think they can really benefit from using sketches, especially if you’re, if you’re someone who has a lean six Sigma background, or maybe you’ve got a, sort of a hard science background, you’ve got a master’s in chemistry, or, you know, even finance, you know, working with a lot of numbers and things like that, chances are, you probably don’t use much, if anything, in terms of sketches and you’re, probably the person that will benefit it more benefit from it more than most. 

Mike Iarossi    00:02:54    Now, I think to set this up, I’ll give you a couple of good examples. And again, if you, if you know how I do this, like literally I make up these examples, I’m staring out into space while I’m recording the podcast. And I’m just thinking of some random example that I can use to explain whatever topic or whatever situation I’m going to try to talk through. So the interesting thing about design work, I guess first I’ll share my own introduction to design thinking and sort of how I got into sketch work, but then I’ll, I’ll talk about, I think, how this affects most people in terms of their ability to recall information. So there’s two parts to recall it there’s the storage and there’s the recall. And then I think it, and this is of course, given that I can remember these three points by the end of the podcast. And then there’s the third point where I’ll actually talk about sort of how we use this from day to day. So we’ll see if I can remember those. So my intro to design thinking and sketch work a little bit on storage and recall, and then sort of how I’m, how I’m using this and feel free to stop for a coffee break like I’m doing right now. 

Mike Iarossi    00:04:21    All right. So I, when I did my master’s, so I did my masters in tech entrepreneurship. When I did my masters, there was an entire course dedicated to everything was actually called design thinking. So an entir