In this episode, we talk with two of our Avaus colleagues, Claes Kaarni (Country Manager, Finland) and Gustav Malmqvist (Director of Technology), about why so many organizations are rethinking their MarTech stacks right now, and why the platform itself is rarely the real problem. The conversation covers what really needs to change, who should own this work, and the top mistakes to avoid.

(00:37) Introduction to Claes and Gustav

(02:33) Why MarTech modernization is happening now

(08:49) Data, technology, and operating model: what really needs to change

(13:55) The bike shedding problem: focusing on what actually matters

(22:00) Design principles, leadership, and breaking silos

(28:28) Who should own MarTech modernization

(34:35) Top mistakes to avoid in MarTech modernization

(36:42) Where to find Claes and Gustav