The Fluent Edge

23 - Why Customers Really Stay—or Leave


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Why Customers Really Stay—or Leave 🚪 | Deep Dive Explainer


Have you ever bought something and felt just okay about it? Or maybe you were unexpectedly delighted ✨ … or totally disappointed 😬? Those feelings aren’t random—they’re the hidden gears driving customer loyalty, word of mouth, and business survival.


In this Deep Dive, we explore customer satisfaction, delight, and dissatisfaction—and why they matter more than you think:


📌 What you’ll learn in this video:


✅ The difference between satisfaction (meeting expectations) and delight (exceeding them).


🎉 Why context matters—routine purchases vs. high-involvement ones like vacations.


⚠️ The hidden danger: 95% of dissatisfied customers never complain—they just leave.


📢 The power of word of mouth: happy customers tell ~12 people, but unhappy ones tell ~20.


💰 Why customer retention is 5x cheaper than chasing new leads.


🔍 How companies fight “churn” and use lost customer analysis to uncover silent problems.


Whether you’re running a business, leading a team, or just curious about what makes people stick around (or walk away), this episode breaks it all down—no jargon, just insights you can actually use.


👉 Question for you: Have you ever left a company or service without complaining—just quietly switched? What made you walk away?


#CustomerSatisfaction #BusinessStrategy #Explainer #CustomerExperience

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