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230. Breaking the People-Pleasing Cycle to Unlock Sustainable Scalability w/Christina Inge
Christina Inge is the founder of Thoughtlight, an award-winning Boston-based digital marketing agency that works with mission-driven companies and organizations. She also teaches in the Master's degree programs at the Harvard Division of Continuing Education and the Northeastern College of Professional Studies, where she helps to spearhead Husky Communications, the student-led marketing agency of Northeastern. She is the author of two books, Marketing Metrics, and Marketing Analytics, and Boston Business Women's Best Marketing Specialist of 2024.
Main Business Issues:
People-pleasing tendencies
Delegation struggles that lead to inefficiencies
Christina’s Key Insights and Takeaways:
Christina recognizes that if she stops people pleasing, her company could scale to much bigger heights
She also acknowledges the need for better tools and strategies to communicate expectations and accountability without resorting to avoidance tactics
Christina is able to envision a future where she can fully leverage her creativity and leadership and recalibrate her approach to leadership and delegation
Connect with Christina
https://www.linkedin.com/in/christinainge/
www.thoughtlight.net
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By Drasko Raicevic
5
66 ratings
Christina Inge is the founder of Thoughtlight, an award-winning Boston-based digital marketing agency that works with mission-driven companies and organizations. She also teaches in the Master's degree programs at the Harvard Division of Continuing Education and the Northeastern College of Professional Studies, where she helps to spearhead Husky Communications, the student-led marketing agency of Northeastern. She is the author of two books, Marketing Metrics, and Marketing Analytics, and Boston Business Women's Best Marketing Specialist of 2024.
Main Business Issues:
People-pleasing tendencies
Delegation struggles that lead to inefficiencies
Christina’s Key Insights and Takeaways:
Christina recognizes that if she stops people pleasing, her company could scale to much bigger heights
She also acknowledges the need for better tools and strategies to communicate expectations and accountability without resorting to avoidance tactics
Christina is able to envision a future where she can fully leverage her creativity and leadership and recalibrate her approach to leadership and delegation
Connect with Christina
https://www.linkedin.com/in/christinainge/
www.thoughtlight.net