Craig Carlson is the CEO of Carlson Produce Consulting, where he is supporting the growth of high-performance products and services within the fresh produce supply chain. Craig has had extensive experience working with giants such as Walmart and US Foods, now with a consultative focus on large scale CEA endeavors. In this episode of CropTalk #KyleTalksAgtech Craig and I discuss the importance of mastering distribution in order for any CEA producer to win,  the importance of having a unified message that transcends all growers and resonates with consumers, along with what the future landscape of CEA may look like.