What do you think of when you think about brand marketing?

Most people probably think about fluff.

And this couldn’t more true than in the B2B and SaaS world.

But according to Edward Ford, there are 3 drivers that are bringing brand to the forefront in the SaaS world.

1. A shift from commodity to experiences
2. A shift in power from those that own the supply to those that own the demand.
3. A shift from building products to building brands

Is your company focused on building a brand?