Devchat.tv Episode Roundup

230 FS Differentiating Yourself

Listen Later

Introduction

  • How to differentiate yourself from the crowd
  • When you’re not the cheapest option
  • Fungibility

    • 6:00: It has to matter to your client.

    • Different differentiations for each client

      • 8:50: Marketing and customizing your proposal

      • Figure out who your competitors are
      • Niche down on a specialty or target market

        • 15:40: What are you offering that others aren’t?

        • Training
        • Tangible and intangible benefits

          • 20:20: Developing a compelling value proposition

          • Eight ways to add more value

            • 22:00 Back it up with proof

            • Credibility is critical
            • Illusory superiority bias

              • 27:00: Six categories of differentiators

              • Predictable cost
              • Risk mitigation
              • Concierge service
              • Vertical specialization
              • Urgent service
              • Shared worldview

                • 32:15: Commoditization

                • Be choosy
                • Be passionate
                • Use trial and error

                  • 42:15: Freelancing vs consulting

                  • Different mindsets
                  • Work your way up
                  • Let your differentiation develop over time

                    • Picks:

                    Save to Google Drive (Philip)

                    Scanbot (Philip)

                    Google Keep (Jonathan)

                    Expensiveproblem.com/18 (Jonathan)

                    Thanksgiving (Jonathan)

                    Clean Master (Reuven)

                    ...more
                    View all episodesView all episodes
                    Download on the App Store
                    Devchat.tv Episode RoundupBy Devchat.tv