If you want to be a leader and a communicator, there are two questions you need to consider. These two questions are the essence of your leadership and your work. They might seem simple and self-evident, but if you take them seriously, you will find that the answers are not obvious. We spend our lives clarifying our purpose, our vision, and our message. Answering these questions should not come easily unless you’ve been pondering them (directly or indirectly) for a long time. These questions are: 1) What are you doing, 2) Who do you do it for?

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