November 11, 2020

#231: Magnus Hillestad, Co-Founder & CEO of Sanity, a Unique Developer-Focused Content Platform, on Choosing Co-Founders, Raising Millions in Venture Capital, and Building a Fast-Growing Startup

Listen Later

48 minutes

Magnus is CEO and co-founder of Sanity.io, the American-Norwegian Content Platform company that is reinventing the content space with its unique customizable and collaborative approach. Having worked in investment banking and private equity, Magnus started coding at age 35 and left his finance career, and later joining Sanity.io as co-founder. Sanity now has almost 40 employees and serves more than 4 billion API calls per month. Magnus is based in the San Francisco Bay Area.

Some of the Topics Covered by Magnus Hillestad in this Episode

What Sanity does and how it got started
What Sanity was trying to do differently from other CMS systems early on
Why you should think about content as data
How Sanity was acquiring customers in the early days and why it lends itself to a bottom-up business model
Having a global perspective
Why Magnus decided to move to the United States
How Magnus and his Co-Founders decided to work together even after Magnus initially said no to joining the team
Magnus' advice around selecting Co-Founders and setting up founder agreements correctly
The fundraising experience for Magnus, raising a $1M Pre-Seed, $2.4M Seed, and a Series A
Why Magnus and his team raised their Series A when they had $2M ARR
How Magnus recharges and why his team pays part of having a private personal trainer for everyone in the company

Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/

Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/

Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

...more

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Just Go Grind

By Justin Gordon

4.9

165165 ratings

November 11, 2020

#231: Magnus Hillestad, Co-Founder & CEO of Sanity, a Unique Developer-Focused Content Platform, on Choosing Co-Founders, Raising Millions in Venture Capital, and Building a Fast-Growing Startup

Listen Later

48 minutes

Magnus is CEO and co-founder of Sanity.io, the American-Norwegian Content Platform company that is reinventing the content space with its unique customizable and collaborative approach. Having worked in investment banking and private equity, Magnus started coding at age 35 and left his finance career, and later joining Sanity.io as co-founder. Sanity now has almost 40 employees and serves more than 4 billion API calls per month. Magnus is based in the San Francisco Bay Area.

Some of the Topics Covered by Magnus Hillestad in this Episode

What Sanity does and how it got started
What Sanity was trying to do differently from other CMS systems early on
Why you should think about content as data
How Sanity was acquiring customers in the early days and why it lends itself to a bottom-up business model
Having a global perspective
Why Magnus decided to move to the United States
How Magnus and his Co-Founders decided to work together even after Magnus initially said no to joining the team
Magnus' advice around selecting Co-Founders and setting up founder agreements correctly
The fundraising experience for Magnus, raising a $1M Pre-Seed, $2.4M Seed, and a Series A
Why Magnus and his team raised their Series A when they had $2M ARR
How Magnus recharges and why his team pays part of having a private personal trainer for everyone in the company

Sign up for The Weekly Grind, for actionable insights and stories from successful entrepreneurs delivered to your inbox once per week: https://www.justgogrind.com/newsletter/

Listen to all episodes of the Just Go Grind Podcast: https://www.justgogrind.com/podcast/

Follow Justin Gordon on Twitter: https://twitter.com/justingordon212

Follow Justin Gordon on Instagram: https://www.instagram.com/justingordon8/

...more

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