Francesca Morelli is the Enterprise Development Officer at QUBSU and Co-Founder of VAVA Influence: Northern Ireland’s first dedicated Influencer Marketing Agency. After growing up as part of the Morelli Ice Cream family, Fran began forging her own path in the world of tech start-ups by spending a year working in Paris before moving back home to start her own business. In today’s conversation we talk about:
- The incredible history of the Morelli family
- How living abroad isn’t always as glamorous as it looks
- Why influencer marketing is the future
- And the challenges/successes Fran’s faced on the journey so far.
Check it out! https://bestofbelfast.org/stories/francesca-morelli-vava-influence