<p>Conversation with Jeff Lotman, the CEO and Founder of Global Icons, a brand-licensing agency, and he's also the author of "Invisible Marketing, A Hidden Tool for Connecting with Consumers through Licensing." </p>

Conversation with Jeff Lotman, the CEO and Founder of Global Icons, a brand-licensing agency, and he's also the author of "Invisible Marketing, A Hidden Tool for Connecting with Consumers through Licensing."

#232 - How to Use Invisible Marketing to Connect with Customers through Licensing

A Shark's Perspective cuts through buzzwords to deliver actionable tactics in marketing, sales, customer experience, and leadership.  It's Fearless Differentiation for growth-minded leaders to dive deeper, make waves, and win.

Hosted by keynote speaker and shark diver Kenneth "Shark" Kinney, the show features candid conversations with top authors, executives, and innovators about what actually drives revenue and loyalty. Real talk, proven plays, no fluff. 
Dive deeper at kennethkinney.com.

Business

A Shark's Perspective cuts through buzzwords to deliver actionable tactics in marketing, sales, customer experience, and leadership. It's Fearless Differentiation for growth-minded leaders to dive deeper, make waves, and win. Hosted by keynote speaker and shark diver Kenneth "Shark" Kinney, the show features candid conversations with top authors, executives, and innovators about what actually drives revenue and loyalty. Real talk, proven plays, no fluff. Dive deeper at kennethkinney.com.

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#232 - How to Use Invisible Marketing to Connect with Customers through Licensing

#232 - How to Use Invisible Marketing to Connect with Customers through Licensing