Newer technologies, such as inkjet printing, xerography, and large-format printing, as well as cross-media publishing, have opened the door to infinitely variable digital printing, which can target each reader individually.

Also, electronic quality control (such as electronic-eye feedback loops and recordable press ink controls) have allowed fewer people to run presses while producing higher quality work.

While the advent of new technologies has allowed marketers to combine ink on paper with Internet advertising and e-commerce, print is far from dead or dying.