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Dawn shares her inspiring journey from a career in IT and software engineering at Apple to becoming a full-time photographer and eventually founding Tech Savvy Creative. Dawn discusses the importance of nurturing relationships, the power of email marketing, and how it offers the highest return on investment compared to other marketing channels. She provides actionable tips on getting started with email marketing, utilizing AI tools and the benefits of platforms like Flodesk. The conversation also touches upon the balance of being an entrepreneur and a mother, emphasizing the flexibility that entrepreneurship can offer.

Connect with Dawn from Flodesk:

@techsavvycreative

Connect with Danielle Wiebe:

@danilivinglife

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00:00 Welcome to the Business Babes Collective Podcast

01:05 Dawn's Journey: From IT to Photography

02:14 Transitioning to Tech Savvy Creative

05:17 Embracing AI and Technology

09:02 Top AI Tools for Creatives

12:42 The Power of Email Marketing

19:11 Deepening Relationships Through Email Marketing

19:32 Tangible Example: Utilizing Email Marketing for Events

22:00 Segmenting Your Email List for Better Engagement

24:50 Flow Desks: The Ultimate Email Marketing Platform

25:28 Getting Started with Flodesk

27:31 Cost-Effective Email Marketing Solutions

30:19 Tips for Effective Email Communication

30:48 The Power of AI Tools in Email Marketing

33:01 Balancing Entrepreneurship and Parenthood

34:10 Where to Connect and Learn More